B2B & B2C marketing
Kevin led creation and execution of over two dozen marketing plans, for brands ranging from $100 million to over $1 billion in sales. Those plans consistently grew sales, share, and the category while delivering investment-grade ROI.
Kevin used consumer insights to drive innovation in both communication and media plans. This innovation drove transformative results -- in two cases, moving product lines from years of decline to double-digit growth in just 10 weeks. Kevin was consistently lauded by his advertising agencies for his collaboration and embrace of creativity.
Kevin also served as the chief marketer for a B2B organization, driving breakthroughs in insight generation and communication that, in partnership with Sales, helped secure multi-million-dollar contracts.
Whether B2B or B2C, Kevin can help unleash the full potential of your marketing efforts. AI plays a key role, as a source of insights, potential options, and even simulated research of strategies or specific communications.
